Are You a Human - Research

Research

State of the Human Internet Report

At Are You a Human, we pour our time and resources into understanding human behavior. We think the best way to fight automated traffic is to study and meticulously capture the attributes that mark a user as “human” online, and to apply the data we collect as insights towards reaching human audiences. Our 2015 State of the Internet Report is a collection findings about how Humans behave online.

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Whitelisting vs. Blacklisting

The average lifespan of a bot is six days. Many companies use blacklists to filter out traffic that is suspected to have come from a bot. This bot chase quickly turns into an endless game of whack-a-mole as old bots disappear and new, more sophisticated bots appear in their place. Our Whitelisting vs Blacklisting whitepaper provides an overview of different types of filtration methods and why user-level whitelisting is the best solution.

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Good Bots vs. Bad Bots

No matter the purpose of a bot, they all can increase impression counts, generate waste and reduce margins. But not all bots are created for malicious purposes. In fact, some provide a lot of utility to humans. This infographic explains some of the different purposes of bots on the web.

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