Just locate Verified Human Whitelist™ by Are You a Human in the “Branded Data” or “Third‐Party Data” section within your buying platform and layer in the segment anytime you want to be sure you are reaching a real person. If you don’t see it, contact either your DSP representative or our support team directly at email@example.com.
If you don’t execute your media campaigns via self-service but work with numerous managed service partners, you may include Verified Human Whitelist™ by Are You a Human in your RFP and IO process.
Many of our partners use the Whitelist™ as the optimization tool that helps improve the metrics on the reports delivered by verification companies and further eliminate the need for buy and sell side reconciliation after the fact. If you’re using a 3rd party verification service to report on non-human traffic, you will see these stats improve once you’ve begun targeting the Verified Human Whitelist™. You’ll also be able to monitor performance increases using the reporting features of your existing partners.
Campaigns targeting Verified Humans have seen, on average, a 2x increase in engagement rates. For more information, download our Video Inventory Case Study here.
There are two different business models for the Whitelist™. Partners and clients have the option of paying a monthly “all-you-can-eat” subscription or on a “campaign-by-campaign” CPM basis.
Once the legal paperwork is out of the way, the Verified Human Whitelist™ targeting segment can be populated and ready for full use within 7-30 days. And if you’re already using a buying platform that has integrated the Verified Human Whitelist™, you may be able to start right away.